You've probably seen Toyota USA's "Bold New Camry" commercials on the television. I certainly have. If you for some reason haven't, the gist of it is that the design of the 2015 Camry is "bold." AOA reached out to Toyota's design general manager, Akihiro Nagaya, for comment on the inspiration for these adverts, and on the inspiration of the 2015 Camry's design in general.
"Our inspiration for the design of the Bold New Camry was the Nissan Altima," Nagaya told us via email. "The Altima is one of the best-looking and most interesting cars in the midsize sedan segment, so why not base our Camry's design off of it? I mean, it has ZERO GRAVITY SEATS. How cool is that?"
When asked about the "bold"-themed advertising campaign, here's what Nagaya had to say:
"Oh, that? The whole Bold New Camry theme? That's just a bunch of marketing bullshit. It's all pure lies. It doesn't matter, though, because people will buy the Camry no matter how boring or crappy we make it. It's a genius plan!"
It certainly is. Toyota designs an incredibly boring car, and people still buy it. More money for them! And we all know what that means: even more absolutely brilliant Corolla special-edition models where the only major change is floor mats!
Aaron On Autos is a new blog authored by none other than Oppo's own pseudo Aaron Paul. On it, he'll be writing satire and op/ed column pieces, and he'll also be sharing each and every article over here so that the Kinjaverse can enjoy them. Follow him on Twitter (@aaronfromoppo) if you need to send him hate mail, of which I'm sure they'll be plenty to go around.